White Papers

Explore our reports to see some examples of the depth of our capabilities and methodologies. Please note that while the Pendulum platform operates continuously, providing real-time updates and insights, these reports were put together at specific points in time and therefore may not reflect later developments.


Demonstration of our capabilities and methodologies

2022 U.S. Midterm Elections: Democracy, Abortion Tip the Balance

Pre-election polls indicated that inflation and other pocketbook issues were the most important issue to voters, and far-right leaders ran with election denialism narratives leading up to election day. However, Pendulum’s data shows that reproductive rights was a primary focus for Americans leading up to the election and continues to

COVID Vaccine Misinformation – DNA Modification

Beliefs about the efficacy and safety of vaccines are a major factor in vaccination rates, and each community’s ability to control the virus and return to normal. Exposure to vaccine misinformation is likely to lead to a decrease in intent to get vaccinated, even among individuals who had previously stated

COVID Vaccine Hesitancy on YouTube

While more than half of the US adult population has received at least one dose of the COVID-19 vaccine, as many as 1 in 4 American adults do not intend to do so, with another 5% “uncertain.” This vaccine skepticism carries a potential consequence of continued community transmission and fatalities, as well endangering a

Election Fraud Narratives on YouTube

Introduction Persistent unfounded claims of widespread “election fraud” following the November 2020 presidential election have significantly damaged many American’s trust in their democracy. Polls have found that fewer than 40% of Republicans believe the most recent election was free and fair. As the largest video platform, YouTube has played a

The Growth and Migration of QAnon and Domestic Extremism – Part 1

Introduction Events of the last three months have revealed the decline of shared truth and trust in American civic life. One of the starkest examples of this can be seen in the partisan-right QAnon conspiracy theory. To believers of this conspiracy, the opposition party is not just led by politicians