Latest From Pendulum

Agentic AI

The New Mandate: Agentic Brand Intelligence

This article by Pendulum CEO Mark Listes introduces "agentic brand intelligence," explaining how autonomous AI agents can continuously track and contextualize a company's brand narrative across complex digital ecosystems. It highlights the shift from traditional, reactive social listening toward proactive, self-directing AI systems that can independently discover hidden marketplace signals and predict shifts in consumer sentiment.

Thought Leadership

Crisis Comms: What intelligence really looks like

This article explores the fundamental mechanisms of modern crisis communications with Mark Listes, CEO or Pendulum, focusing on how public relations professionals must gather and analyze media intelligence to effectively manage brand reputation during a corporate emergency. It provides actionable strategies for identifying early warning signs, parsing digital data, and filtering out noise to separate minor online incidents from genuine institutional crises.

Thought Leadership

Navigating a Modern 2026 Brand Strategy

GEO, Merging Brand Functions, and Upskilling Social Listening for Audio and Video

Thought Leadership

Reclaim Ghost Impressions and Capture an Accurate Share of Voice

Turning social listening into social intelligence to uncover your brand’s true impact.

Thought Leadership

Pendulum selects Red Lorry Yellow Lorry as its U.S. PR agency

Pendulum, an AI-driven social listening and intelligence platform built for the video-first internet, has appointed Red Lorry Yellow Lorry as its U.S PR agency of record.

Thought Leadership

It's Time for the Social Intelligence Revolution

How agentic AI and unified intelligence are putting corporate storytellers back in the driver’s seat.

Pendulum, a new Madrona Venture Labs startup, aims to combat misinformation on video platforms

Misinformation is a big problem. Tech giants including Facebook, Twitter, and YouTube — which deleted 500,000 COVID-19 misinformation videos — are under scrutiny for the spread of false content on their platforms. A new startup out of Seattle wants to help provide a solution.

Thought Leadership

YouTube Is Making the COVID Vaccine-Hesitancy Problem Way Worse

A few weeks ago, YouTube announced a glitzy new ad campaign designed to tackle the issue of vaccine hesitancy head on - maybe because the company is such a big part of the problem.

Thought Leadership

The Technology 202: Where is YouTube CEO Susan Wojcicki?

Pendulum taps into YouTube's data lake.

Times Have Changed. So Should Your Tech Stack.

See how brands are upgrading their strategies with Pendulum Social Intelligence.

See it in action