Misinformation is a big problem. Tech giants including Facebook, Twitter, and YouTube — which deleted 500,000 COVID-19 misinformation videos — are under scrutiny for the spread of false content on their platforms. A new startup out of Seattle wants to help provide a solution.
A few weeks ago, YouTube announced a glitzy new ad campaign designed to tackle the issue of vaccine hesitancy head on - maybe because the company is such a big part of the problem.
Pendulum taps into YouTube's data lake.
By dissecting and categorizing the narratives in text, video and audio content on social media platforms, companies are better prepared and able to engage with communities as they choose.
Times reporters will chronicle and debunk false and misleading information that is going viral online.
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Pendulum announced that it has raised a $5.9 million seed round led by Madrona Venture Group, with participation from Cercano Management and others.
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