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Brand Management
Media & Entertainment

How Spirit Airlines' Bankruptcy Became a Viral Grassroots Movement | Pendulum

According to data from Pendulum, this Spirit 2.0 movement was sparked by Los Angeles-based creator Hunter Peterson and gained global traction on TikTok, YouTube, and Instagram.

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Georgina Ford
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Brand Management
Media & Entertainment

How Spirit Airlines' Bankruptcy Became a Viral Grassroots Movement | Pendulum

According to data from Pendulum, this Spirit 2.0 movement was sparked by Los Angeles-based creator Hunter Peterson and gained global traction on TikTok, YouTube, and Instagram.

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Brand Management
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