Step Inside Pendulum

Our approach to data & insights changes the standard for social listening.

Our Technology

Data We Can Brag About

When legacy tools claim they cannot get data from today’s sources, it's true. They can’t because they rely on API-driven data collection. The problem with that? You end up missing up to 75% of your brand picture. And for us, that isn’t good enough.

We decided to go a step further, to create data that's uniquely ours. The data we source comes from 25+ channels, including LinkedIn, TikTok, YouTube, and Instagram Reels. We ensure compliance by using public-only data (no leaks) and blocking fake accounts (no bot armies).

That’s our data difference.

Data sources

The Data Universe We Cover & Value

Can’t get the data access you want from your current tools? We can source data from TikTok, YouTube, LinkedIn, Instagram, X, Reddit and 20+ more.

Auto-transcribe with precision and speed across YouTube, TikTok, Podcasts, Reels, and more.

Graphic showing Multi-Format Content Intelligence & Tracking with sources monitored growth from 21.5M in 2025 to 38.6M in 2026, alongside a Pendulum branded quote about ESG claims and greenwashing.

OCR & Logo detection on any image or frame.

Store shelf with Coca-Cola bottles and a promotional sign reading 'SALE 50% OFF' highlighted by OCR detection overlays, with a sneaker and blurred shoppers in the background.

AI-generated all-text making screenshots and memes searchable. The result is a dataset that deepens daily and adapts to your unseen areas.

Woman holding a black and magenta Dyson hair dryer with search interface indicating 'Product found' and images of similar hair dryers.
Solutions from OUR data

So What Does Pendulum Give You?

The ability to achieve executive-level outcomes.

Three Dior foundation bottles with liquid foundation pouring out, alongside social media data showing a positive brand mention quote, 88% increase in brand mentions, and recognition of the Dior logo.

Eliminate Data Deficits: Pendulum provides a comprehensive view across multimedia, replacing legacy tools that miss up to 75% of data.

Gain Deep Customer Understanding: We monitor niche public forums and common channels to track narratives and understand true brand sentiment.

Executive-Level Reporting: Pendulum’s social intelligence platform packages your insights into executive summaries so you can share actionable insights.

Man jogging outdoors wearing a white ARVO training tee with logo highlighted and infographic showing 96% growth in brand visibility from short-form videos.

Gain Agentic AI Infrastructure: Pendulum developed agentic workflows alongside ASR and OCR to hear audio and see visual brand geometry.

Visualize Invisible Data: See unscripted podcast mentions and untagged products in viral video content.

Access Visual Context Decoding: We analyze facial expressions and background environments to ensure premium brand placement.

Young woman sitting at a table holding skincare pads with overlay text and logo for Soft Care, showing a TikTok review about improved makeup and hydrated skin.

Access Deep Vetting: Audits an influencer’s entire video history for brand safety, not just captions.

Monitor Brand Mentions: Detects emerging organic product usage before influencers even tag your brand.

Discover New Creators: Find look-a-like influencers and organic brand advocates who can become true growth partners.

Hear that About Your Brand? Your Old Social Listening Platform Didn't

Pendulum’s social listening platform gives you the conversations other platforms miss across video, audio, and text, so you define the narrative before it becomes a headline. We’re today’s social intelligence tool built for tomorrow.

Three Dior foundation bottles with liquid foundation pouring out, alongside social media data showing a positive brand mention quote, 88% increase in brand mentions, and recognition of the Dior logo.

Audio and Visual Insights Designed for Modern Social Listening

You could be missing up to 75% of brand mentions that are found through AI-analysis instead of text-based mentions.

Man jogging outdoors wearing a white ARVO training tee with logo highlighted and infographic showing 96% growth in brand visibility from short-form videos.

Find Your Next Influencer Intelligence Force Multiplier

Pendulum delivers auditable influencer intelligence across 25+ social channels, helping you find that needle in a haystack and turn every influencer partner into a guaranteed force multiplier.

Young woman sitting at a table holding skincare pads with overlay text and logo for Soft Care, showing a TikTok review about improved makeup and hydrated skin.

Transform Social Listening into Social Intelligence